Yves started his career at Coca-Cola İçecek in Marketing Department responsible for creating, implementing and launching commercial marketing strategies for Stills brands. He moved to Nestlé to create the Mövenpick Ice Cream Business Unit with an intrapreneurial mindset and then took on several roles including Nescafé Turkey Brand Manager, Global Digital Acceleration Team Member in Nestlé’s Headquarters and Turkey E-Business Manager to lead digital transformation agenda. Yves joined The Coca-Cola Company in 2018 as the Digital Strategy Director for Turkey, Caucasus and Central Asia leading the digital transformation agenda including Digital Commerce, Consumer Data Strategy, and Digital Platform Management. Now, he is leading the Digital Transformation journey for the Eurasia & Midlle East region as the VP for Offline-to-Online Digital Transformation.
